Travelite and SA Music Social Media Case Study.
Client: Travelite Luggage
Category: Social Media
Date completed: January 2013
Technologies: Music Video production
Software Licensed: VotingMonkey, TriviaApe
The Project
Travelite had live social media profiles for well over a year and yet the luggage brand was struggling to remain engaged with their social media following.Their Facebook fan page interaction had diminished over a six month period and after many attempts, they had no way of solving their lack of relevance problem.
What we did
IShack Innovation Consultancy came up and implemented an exciting digital strategy, aligning Travelite with South Africa’s best up-and-coming musicians. ” By working with the most talented, funky, South African music talent, our aim was to make the Travelite luggage brand cool, while giving their fans something relevant and appealing to talk about.”Richard Bensted iShack COO
Results
Travelite’s Facebook fan page grew by more than six times, while their social media campaign reached over 2,7 million people. In addition, Travelite received brand exposure on multiple TV channels and radio stations, including MTV Base, SABC and 5FM to name a few.
