Highveld Mall Winter Sale & SALEspota Case Study
Client: Highveld Mall
Category: Start up Business
Date completed: July 2012
Platforms: SALEspota
Service: Geo location sales
Technology: marketing, SALEspota
The Project
Highveld Mall, one of the most frequented Shopping Malls in South Africa, required an innovative strategy to promote their Winter Sale.
What we did
To give Highveld Mall the innovative edge over their competitors and to offer Highveld Malls tenants some additional sales exposure, iShack Innovation Consultancy licensed our Geo Location Start up Technology SALEspota for the Sale. Now customers in the Mall could view each and every sale available at Highveld Mall on their mobile phones, either through the iOS and Android applications or through the mobi site. This service was not only made available to customers in the Mall but potential customers with a 25 km radius were alerted about the sales at Highveld Mall.
Results
In the one week period when the Winter Sale took place, SALEspota provided over 980,000 advert impressions for the 59 sales uploaded on the SALEspota sales Geo locations service and received a retailer user experience rating of 4 out of 5.
