Gareth Cliff & iShack Digital Consultancy Partnership Case Study
Client: Gareth Cliff & OneonOne
Category: Social Media and Digital Strategy
Date completed: July 2010
Platforms: Web, Facebook, Twitter, Mobile
Service: Full Digital Agency & Consultancy
The Project
Gareth Cliff, 5FM DJ and Idols judge wanted to offer something special and show appreciation to his massive social media and online following. Due to his busy schedule and lack of design and software programming ability, Gareth and his manager Rina Broomberg partnered with iShack Innovation Consultancy to offer Gareth’s fans exciting opportunities, social fun and online entertainment.
What we did
iShack Innovation offered our digital consulting, in-house start-up solutions and our customised software development services to the GC brand, ensuring that Gareth remains at the forefront of South Africa’s celebrity and digital landscape. Brands wanting to work with Gareth Cliff and engage positively with his loyal fan base are offered an array of innovative social digital solutions ensuring maximum exposure and added value to the fans social media experience.
Results
Fans following Gareth Cliff on social media platforms are constantly given access to play online games, take part in fun initiatives like throwing Gareth into a blender, take weekly trivia and follow his blog “the Chronicles of Cliff” ,while participate in important, relevant discussions. In addition they have been given the opportunity to win prizes, including trips overseas, new products, clothing from top brands and weekend cruises to name a few. They have also been first in line to acquire freebies such as 1,000 free movie tickets sponsored by Ster-Kinekor, attend the premier launch of the most exciting box office releases and tickets to the annual Mr & Ms GC competition with Stuttafords.
